CAMP is a pioneering initiative which offers private mediation services. With a brand promise that offers services very different from political legal battles, CAMP provides mediation services that are confidential, collaborative and peaceful. We stepped in to create a soft identity to match this brand promise.
Centre for Advanced Mediation Practice
The identity went through several stages of iteration, until we refined our thought process to this – the coming together of two opposing forces, via the process of metamorphosis. The lines converge at a point, where two parties find common ground through a mediation process. Conceptually, mediation is a bit like metamorphosis. A process of evolution must take place to reveal something beautiful.