Ethereal and shimmery. Two words we’d use to describe Fitness & Fairies, a brand for fitness and dance wear.
Fitness & Fairies
The logo is inspired by a butterfly, which is not only magical, but also constantly in motion. The visual language is abstract and fantasy-like, along with precise and accurate body forms borrowing from dance movements.
The store, located in Bangalore, is mostly white, so that all the merchandise gets prime attention. We designed the store facade, signage and the interior graphics.