TATA First Dot is one of India’s most exciting platform for student entrepreneurs. While they had a great offline and campus presence till date, we helped them transition to a strong online presence for the 2015 Awards, with a website design that articulated the importance of the program.
TATA First Dot powered by NEN
A student-centric program, the design demanded to be fresh and vibrant, without losing the formal prospects of an Entrepreneurship Award backed by the iconic brand, TATA.Launch Website
The website evolved over a period of eight months. Starting from various design iterations, to detailing out every key page. An intensely collaborative process, we were lucky to be working with a really articulate client team.
The first phase of the website was to attract student nominations, and involved providing information on the benefits of the program itself.
The second phase of the website opened up for the public voting process. The public could vote for their favourite student startup by browsing through all the approved nominations.