Strategy and Design for smart brands.
We design brand experiences and communication systems for the modern world. Whether you're a startup, a well-established organisation or a not-for-profit entity, we work towards elevating your business.
A healthy mix of magic and logic.
Creating an immersive brand experience requires rigour – questions, research, ideation, iterations, sampling and testing. But we believe our secret ingredients of magic and soul are what create truly spirited brands.

ORGANISATION | EDUCATION
A celebration of creativity and innovation:
CMR University
An annual diary and calendar set for CMR University. As an education conglomerate, they believe in the power of creativity and design thinking, as a part of their day-to-day academic curriculum.
ORGANISATION | SUSTAINABLE DEVELOPMENT
Design for Impact: Foundation for Ecological Security
An annual report for an organisation that create tangible impact at a grassroots level – working towards conservation of land, forest and water resources in eco-fragile areas.


STARTUP | HEALTH & BEAUTY
Creating a world
of infinite goodness: Cinnamon Soul
Brand positioning and packaging design for
a luxury brand that creates environment-friendly, natural and hand-crafted skincare products.