Mindful brands
and experiences

WHAT WE DO

We don’t just build brands, we create worlds.

We see every brand as an ecosystem, complete in itself, yet evolving constantly, continuously. Our world-building is done with care and rigour, and a heightened awareness that what we are seeding must outlast us. This, is what we do.

Strategy

Purpose. Positioning. Architecture. Personality. Naming.

Brand

Identity. Narrative. Visual. Verbal. Motion. Sonic.

Packaging

Architecture. Structure. Design. Tactility.

Digital

Websites. Interaction. Navigation. Motion.

Environments

Signage. Exhibitions. Experiences.

WHO WE WORK WITH

We’ve had the opportunity to work with some wonderful people and organisations.

Our deep partnerships with our
clients is one of our strengths.

With the Azim Premji Foundation team, after sending off the Jaadui Pitara, and calling it a wrap! Sleep-deprived, but happy.

With the Snow Leopard Trust team, at the launch of Equal One in Bishkek, Kyrgyzstan

Launching Unboxing BLR along with the change-makers of the city

At the Design Week After Party. Sometimes a professional community becomes your extended family.

Being appointed into the Core Committee of Association of Designers of India

ARTS & CULTURE

Arati Mirji
Jagriti
Last Minute Films
Lorien Motion Pictures
Rage Productions
Rangashankara
Sunaad
The Lewis Foundation of Classical Ballet

EDUCATION

Azim Premji University
CMR University
Ekya Schools
ESIGELEC
IIT Roorkee
Ivy Aspire
Vidyaniketan Early Years
Vidyashilp Academy

MEMORABILIA

Alma Mater

LAW & JUSTICE

Agami
AZB & Partners
Centre for Arbitration & Mediation Practices
Sama
Vahura

TECHNOLOGY

Surge Send
Sunbird
People + AI

CIVIC & PUBLIC

FASHION & BEAUTY

Cinnamon Soul
Fitness & Fairies
Footsy
La Plume

NOT-FOR-PROFIT

PROFESSIONAL SERVICES

Floh
Greet Consultants
Mind Matters
Reticular
Suresh Venkat
Synapse

Purpose

People

Projects

Mindful brands
and experiences

WHAT WE DO