Breathing life into India's very first design week: Bengaluru Design Week
A celebration of design, inspired by the city of Bengaluru. We worked closely with BDW2018, to design the brand, experience and communication design.
The events ranged from a Sante (marketplace), Showcase, Collage (co-hosted events), Film Festival and a Conference.
OUR ROLE
Identity Design
Brand Communication
COLLABORATORS
Shubhangi Goel
Sukeshi Dalmia
Somesh Kumar
Gokul
Tanvee Nabar
IDENTITY DESIGN
The identity is inspired by the city's much loved flowering trees – a burst of colours and energy. We abstracted this thought using the geometry of spirographs, to create the logo for Bengaluru Design Week.
The logo is a half (left) geometric flower, and a half (right) organic flower. The geometric half represents the precision and process of design, business, tech and life. The organic half represents the fluidity and intuitive nature of design. A balance between the left brain and the right brain.
COLOUR PALETTE
The colours were inspired by the four most prominent flowering trees of Bangalore. Their distinct oranges, purples, yellows and pinks formed a bold palette.
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SPATIAL BRANDING & ENVIRONMENTAL GRAPHICS
All the venues for Bengaluru Design Week carried consistent branding, yet each one was treated differently to enhance their unique vibe and offering.
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SOCIAL MEDIA COMMUNICATION
Social media for BDW2018 was constantly buzzing, because of the multitude of events and activities. We created a set of templates for various usages, which could be customised in colour and pattern.
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