Breathing life into India's very first design week: Bengaluru Design Week
A celebration of design, inspired by the city of Bengaluru. We worked closely with BDW2018, to design the brand, experience and communication design.
The events ranged from a Sante (marketplace), Showcase, Collage (co-hosted events), Film Festival and a Conference.
OUR ROLE
Identity Design
Brand Communication
COLLABORATORS
Shubhangi Goel
Sukeshi Dalmia
Somesh Kumar
Gokul
Tanvee Nabar
IDENTITY DESIGN
The identity is inspired by the city's much loved flowering trees – a burst of colours and energy. We abstracted this thought using the geometry of spirographs, to create the logo for Bengaluru Design Week.
The logo is a half (left) geometric flower, and a half (right) organic flower. The geometric half represents the precision and process of design, business, tech and life. The organic half represents the fluidity and intuitive nature of design. A balance between the left brain and the right brain.