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Creating a world of infinite goodness: Cinnamon Soul
Cinnamon Soul is a brand of handcrafted luxury soaps, using natural botanical ingredients that are good for the skin and the environment.
OUR ROLE
Brand Positioning
Packaging Design
THE CHALLENGE
Most organic brands tend to be perceived as rustic. However, Cinnamon Soul wanted to be position itself in the luxury category, due to the nature of its premium ingredients.
OUR APPROACH
For the product packaging, we took inspiration from the botanical nature of the soaps, and created a set of hand-painted watercolour textures. Soft, delicate washes of colour – an abstract representation of the core ingredient in each product.

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