Creating a world of infinite goodness: Cinnamon Soul

Cinnamon Soul is a brand of handcrafted luxury soaps, using natural botanical ingredients that are good for the skin and the environment.

OUR ROLE

Brand Positioning

Packaging Design

THE CHALLENGE

Most organic brands tend to be perceived as rustic. However, Cinnamon Soul wanted to be position itself in the luxury category, due to the nature of its premium ingredients.

OUR APPROACH

For the product packaging, we took inspiration from the botanical nature of the soaps, and created a set of hand-painted watercolour textures. Soft, delicate washes of colour – an abstract representation of the core ingredient in each product.

Brand Promise:
Infinite Goodness

We coined an evocative brand promise that becomes a guiding light for the brand. Ingredients that are not only good for your body, but are environment-friendly too. This becomes a benchmark for every step forward.