Bringing world-class tennis to India: Champions Tennis League
Founded by former tennis player, Padma Shri Vijay Amritraj, CTL 2014 brought remarkable Indian and international tennis players to India. The league format ensured a wonderful experience for viewers, both on ground and on television.
Studio Sky designed a coffee table book capturing the experience, highlights and energy of Champions Tennis League. The book focused on a few key aspects – the teams, the players, media coverage, and the details of each game.
The book was was embedded with scan-able QR codes that linked to the different game highlights, thus integrating the digital experience.