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For a fast moving consumer generation: Future Consumer Ltd
FCL is a consumer goods company owned by India's largest retailer, Future Group. The brands range from Sangi's Kitchen (dips, sauces and spices) to Sunkist (fruit juices), and from Kosh (oats-based food) to Nilgiris (dairy products).
OUR ROLE
Narrative Concept
Publication Design
COMMISSIONED BY
Idiom Design & Consulting
DESIGN APPROACH
We took a cue from the variety of brands under FCL, and developed a concept around 'community dining'.
A dining table with a variety of foods, taste preferences and cuisines. A bowl of pasta arrabbiata placed next to a plate of parathas. A bread basket, along with brown rice and chickpea curry. Chips, dips and chocolates. A community dining table is a comfortable blend – a bit of this, and a bit of that.
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