Adding play to everyday life: Footsy

Footsy is a design-led brand of playful socks, that created a niche for itself in the otherwise unorganised hosiery industry in India.

OUR ROLE

Naming

Identity Design

Packaging Design

Website Design

Photography

Surface Design

THE CHALLENGE

Socks were considered a mundane hosiery product in India. Completely functional. Totally neglected. And, utterly boring. In this industry, socks were only black, beige, grey and white in colour.

 

Nobody was excited by the thought of socks. Studio Sky needed to change this perception.

OUR APPROACH

Studio Sky carved out a new niche in the Indian socks industry. In an otherwise functional category, we created an opportunity and a language for creativity and play.

We broke the stereotype.

IDENTITY DESIGN

The brand name, Footsy, has a cheeky playfulness about it, reminiscent of under-the-table flirtations. The name immediately connects with the product category, and has a strong recall value as well.

 

The logo is a playful circular form, with custom handcrafted lettering, creating a cheerful and light-hearted visual appeal. The colour red – an embodiment of boundless energy.

We coined the tagline 'play a little' that defined the core essence of everything Footsy is and does.

PACKAGING DESIGN

The product labels were simple black-and-white paper tags, so as to keep printing costs low. The simplicity of the tags also ensured that the socks stood out, and got more attention.

To keep things quirky and playful, we included short evocative notes at the back of the tags.

CORNERSTONES OF THE BRAND

At every step, the brand story had to fulfil these three aspects.

DELIGHT

PLAY

SURPRISE

SOCKOGRAPHY

We create a custom font set using the socks from the Footsy collection. This was then used to create words and phrases for social media communication.

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© 2019 Studio Sky. Designed with love, always.

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