Designing brands that give flight to wishes:
A Thousand Cranes
A Thousand Cranes is a not-for-profit organisation that volunteers time and skills for various causes, by conducting art and craft activities with children from economically challenged backgrounds, baking for specific fundraising events, undertaking commissioned handicrafts – the proceeds of which go to NGOs.
OUR ROLE
Brand Identity Design
DESIGN APPROACH
In Japan, cranes are thought to be holy creatures who live for a thousand years. Folding a thousand paper cranes, is believed to bring luck and happiness. That’s what A Thousand Cranes seeks to do – bring joy, hope and happiness through working together.
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Business cards