Fleetfoot Scuba
Not just a dive tribe – a way of being.
FleetFoot Scuba is a brand that’s been growing its community steadily over the last 10 years, Fleetfoot was ready for a refresh, and create a much needed shift in its perception.
While most scuba diving clubs embrace the ocean, Fleetfoot’s brand identity reflects the vibrancy of its community – loud, playful, and high on energy.
New look. New energy.
While most scuba diving clubs embrace the ocean, Fleetfoot's brand identity reflects the vibrancy of its community – loud, playful, and high on energy. The tagline 'dive deep. climb high' communicates the brand's essence very simply. Fleetfoot's no-fuss attitude is reflected in a neon colour palette and a bold graphic language.
A vibrant, energetic and fun-loving community
As a part of the brand design, we created a range of merchandise for the dive tribe. Each piece reflects the energy of this community. T-shirts, sippers, wristbands, and tags. Very neon. Very bold. Super fun.
Team
Design Director
- Seema Seth
Design
- Inshra Khan
- Shivangi Akotkar
Client Team
- Sarita Fernandes
- Nitish Chengappa
