Sama
Making space for resolution
Sama is a totally new way to resolve disputes between businesses and customers, employers and employees, landlords and tenants, professionals and clients, or anyone else – fully online, in a fast and cost effective manner. Dispute is fraught with negativity, stress and anxiety.
The challenge that Sama faced was to change strong perceptions about dispute resolutions. The primary objective of our branding exercise was to create a positive, respectful and approachable brand, that dispels the stress and anxiety that disputes can create.
Brand Direction
Dispute is fraught with negativity, stress and anxiety. The challenge that Sama faced was to change strong perceptions about dispute resolutions.Sama chose the warmer, more positive approach to dispute resolution. One that focuses on ‘resolution’, rather than on ‘dispute’. Sama’s purpose was to ‘make space’ for difficult conversations.Sama was crafted to be a warm, respectable and trustworthy brand. The graphic use of the brackets as a visual device denote the ‘space’ that Sama has created.
Space for Resolution
The website dispels the extremely functional and impersonal approach that dispute resolution is commonly associated with. Instead, we choose to use imagery of confident and happy individuals, who are able to make direct eye contact, and are ready to reach a positive resolution to any challenges.
Launch website
Team
Design
- Seema Seth
Client Team
- Akshetha Ashok
- Pranjal Sinha
- Vikram Kumar
